Is your online marketing campaign delivering results?
For an alarming number of healthcare organisations that we encounter, the answer is either “no” or even more worryingly, “I don’t know”.
It’s time to grab firmly hold of your healthcare online marketing campaign and steer it in the right direction. That’s where Integrated Change steps in; to find the root cause of why an existing online digital strategy isn’t performing as well as it should.
Our SEO and online marketing audit takes an in-depth analysis of your existing online healthcare marketing strategy. We use our own skills and industry expertise to identify any potential issues and recommendations for improvement.
On-Page Website Audit
A comprehensive analysis of your healthcare website
The team at Integrated Change will audit and analyse your website to ensure that:
- It is search engine friendly.
- It provides a logical and pleasant user experience.
- It is optimised to achieve maximum conversion rate.
We will document all of our findings in plain English and will work with you to ensure that you fully understand our recommendations and the impact they will have on your site’s performance.
Once we’ve done that, we will also help to implement our recommended changes or alternatively, work with your existing development teams.
Online Activity Audit
Analysing your activity across relevant marketing channels
Social media, online PR, content marketing, video SEO, email marketing to name a few allow your healthcare organisation to reach a wider audience and they each go hand-in-hand as components of a successful digital healthcare marketing campaign. However, if the activity of one online channel is done incorrectly, this could be of detriment to the rest of the campaign.
For example, linking to your healthcare site from external sites in a particular fashion, may contravene Google’s Webmaster Guidelines, resulting in a downturn in search engine visibility. Without the knowledge, expertise and know-how, issues like this can easily be missed and your online campaign can suffer.
Our audit process
See how we work
Our specialist digital healthcare marketing team will provide your organisation with a full analysis and audit of your website, social channels and mobile presence. Once we’ve done that, we will then work closely with you to help formalise a unique digital strategy that will produce real results and put you ahead of the competition.View Process