Mobile: Changing the business landscape

Traffic from mobile devices has been on the increase for sometime. We’ve been tracking this over the last few years and now in 2013 (depending on which source you read) the total website traffic from a mobile, tablet or other connected device’s ranges between 16% and 30%.

Mobile is changing how we find,engage and transact with businesses. Its even changing how we track our health and medical symptoms!

The difference now however, is that more people are making the transition to a smartphone. In fact, in a recent report by comScore MobileLens, 82% of new phones acquired in UK throughout December were smartphones. The survey doesn’t reveal what was the most popular handset but we would take a guess at either the iPhone5 or the Samsung Galaxy SIII/Note II.

The survey by comScore also revealed that 1 in 5 Brits used their smartphone to purchase a product or service in December 2012.

Our thirst for internet enabled devices is on the increase. This is good news.

So, what does this all mean to your business or your customers? Well, you can no longer afford to ignore your mobile audience. With 50% of consumers not returning to a site that isn’t mobile ready many businesses are potentially losing out from customers they thought didn’t exist.

Businesses need to take a planned, analytical and strategic approach to the mobile opportunity. They must also take an iterative stance and be prepared to constantly monitor and review results.

This lovely infographic from our friends at KISSmetrics provides a graphical summary of the key points (US and Global).

How Mobile is Changing Business
Source: How Mobile is Changing Business – Infographic

We know that there are a lot of figures, stats, whitepapers and trends appearing every single day. Whats important is to put all this data into the context of your business, your customers and your competition.