At the premium end of hearing aids there isn’t stark differentiation in audio quality between the manufacturers, making it hard to stand out. ReSound wanted to appeal to audiologists by offering added-value services, like marketing, to increase loyalty and market share.
We customized our HUBB software to give ReSound a digital asset manager that was pre-loaded with a selection of marketing assets such as direct mail packs, posters and leaflets. These were all ReSound branded, but allowed for audiologist personalisation.
This automated approach enabled them to be reactive to audiologists’ needs and deliver real value, without placing additional pressure on ReSound marketing department.