Medichecks offers ‘by post’ blood tests and health screening services. From monitoring diabetes or iron deficiency, to identifying cancer or hepatitis, the range of services Medichecks offers is very complex. The website was poorly designed and made it hard for users to find what they wanted. Our brief was to transform this into a clearer user experience.
Following a deconstruction of the entire site and an overhaul of the information architecture, we rolled out a new site design that included fonts, appealing colours and simpler layouts. Everything was improved to deliver a smoother pathway to purchase.
We also undertook a copy review and rewrote the descriptions of over 100 health tests in a way that wasn’t daunting or littered with confusing medical terminology.
The team at Medichecks was delighted with the new, streamlined website.