The London Interventional Oncology Network (LION) is the leading provider of cutting-edge, innovative and highly specialised treatment. Our challenge was to create a brand that reflected this, with a view to attracting new patients. This involved designing and building a new website which needed to tell patients all about the services available, along with the specifics on the surgeons and consultants.
We developed a light, clean and modern brand identity. This included a new logo, strap line, fresh brand colours and graphics. The new brand was then used to create new stationery and marketing leaflets. The new, responsive website promotes the care and community services provided by LION. A CMS was included to make it easy for the client to update the site. We created an SEO campaign to drive traffic to the new site.
Traffic to the sire increased by 34% following the successful SEO campaign and statistics showed an improved site interaction and conversion rate.