Dentsply is a global leader in the supply of high-quality, innovative dental products.
We were challenged to create a European-wide brand platform for two new products soon to be launched to the Orthodontist market. With so many countries and stakeholders to take into consideration, local market insight would be critical to the success of the project.
We’ve delivered brand identities and supporting communications that have renewed, refreshed and repositioned each facility under the Aspen brand with both their customers and referring communities. And, thanks to the CPD programme, hospitals are now strengthening their relationships with GPs and establishing themselves as centres of excellence.